Strategic Communications

Let's not do public relations for the sake of making noise. 

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Let's tell a story that gets remembered, builds for the future, and makes a difference. The foundation of your marketing, public relations, investor relations, business development and even operational efforts, a well-designed communications strategy is the first step to opening up the many channels at our disposal.

Media Engagement

Getting your story in the media isn't that easy.

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Everyone else is vying for a space in top publications, and with so many platforms and formats, your objectives may not always align with the news agenda. Finding the right angle, at the right time and speaking with the right platform is essential. It's important to make it work both ways between newsmaker and news outlet - and that's what I do. 

Content Development

Make your story stick with the right audience.

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It's easy to get overwhelmed by the content we are fed, in a highly digitised world. Many well-meaning pieces often get overlooked (sic: scrolled past) because it fails to grab the attention of the intended audience. It's important to identify and tailor a range of content. From long-form op eds, to short-form listicles and social media copies - the opportunities are vast.