News: Qingjian Realty and Forsea Holdings to launch Coastal Cabana - Pasir Ris' first EC in 12 years
- Sam
- Nov 17
- 3 min read
The final quarter of each year is usually quieter, most of us start the process of winding down the year, taking stock, and looking ahead. But this year, it's a little different.
Instead of sitting beachside and enjoying a getaway (Phuket being the usual choice of destination), I had the opportunity to work on a project that promises that lifestyle for residents, every single day.
In the lead up to the development's public preview period on 6 December, the developers spoke with Lianhe Zaobao's Vicki Loh. Touching on the key attributes of the property, their approach in developing Executive Condominiums (ECs), and their views on this segment of Singapore's property landscape.
The End to a 12-year Wait
Pasir Ris has not seen a new EC since Sea Horizon in 2013. That's over a decade of accumulated demand in a mature estate known for its family-friendly environment and coastal proximity.
Coastal Cabana, located next to Downtown East, arrives at a time when the area has been underserved - and expectations are high.
The development boasts 748 units ranging from three to five bedrooms - with competitive starting prices. Indicative prices for three-bedroom units start from approximately S$1.44 million and four-bedroom units at S$1.62 million, with a starting price per square foot of S$1,639.
Resort Living by Design
True to its name, Coastal Cabana embraces a resort aesthetic. A quick glimpse at the perspectives will hammer this point home immediately.
There are over 65 facilities, including four swimming pools, a tennis court, a two-storey clubhouse, an outdoor adventure park for kids, and a rooftop terrace with sweeping sea views - amenities that align with the development's vacation-inspired identity.
For families balancing work and life in Singapore's urban environment, these features offer daily respite without needing to book a flight - Sorry Phuket!
The EC Advantage
During the interview, Qingjian Realty's director Ouyang Jing emphasised that ECs remain an important and meaningful housing category in Singapore, particularly for young couples and HDB upgraders seeking condominium-style living with financial subsidies.
Forsea Holdings director Wang Xin echoed this, noting that while overall housing prices have risen, the 20-30% price gap between mass-market private condos and ECs - coupled with government grants and the flexibility to retain existing HDB flats until EC keys are collected - provides buyers with confidence in their transition to their ideal home.
The developers' philosophy is clear: build quality homes that Singaporean families can grow with, while ensuring affordability for eligible buyers. With strong historical absorption rates driven by demand exceeding supply - especially in the east - Coastal Cabana is much more than just another property launch. It's a much-needed response to years of waiting.
Important Dates for Buyers
The showflat opens for viewing from 6 to 21 December, with e-applications accepted during the same period. Balloting results will be announced on 13 January 2025, followed by the official sales launch on 17 January.
The sales gallery is located along Eunos Avenue 3 (not at the actual site).
Read the full interview on Lianhe Zaobao.
For more details (and photos) of Coastal Cabana, check out the other articles published online:
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