A rundown of my favourite moments this year.

“I didn’t see my sales for the month go up, PR is ineffective.” “Why don’t the media want to write about me?” Yes, I’ve heard this - fortunately - not too frequently. PR is in fact useless. As useless as a kitchen tool for an uninterested chef or a swimsuit for someone allergic to water. PR is like your personal dating profile, social media feed, what your friends and acquaintances (even enemies) say about you. All of these elements make up someone’s impression of you, and wh